CBS Tourney Success Glimpse at Multi-Platform Future

To steal the title line from the signature song of the NCAA tournament’s closing ceremony, CBS’s “one shining moment” of its coverage was the immense success of March Madness On Demand (MMOD). Plagued by uncompetitive games until the finale, and a growing fragmented audience, TV ratings fell to historic lows, yet online viewership grew by [...]

1050 Goes Conservative With Stephen A. Replacement

Monday 1050 ESPN Radio in New York unveiled its revamped afternoon lineup to replace the Stephen A. Smith show. In a move lacking any boldness, the national Mike Tirico show was extended one hour, now airing the entire show from 1-3 PM, and the Michael Kay Show adds a fourth hour to cover the second [...]