Posted on November 23, 2009 by mjsenno
Ad Age did a brief case study on the Jordan Brand last week, revealing that it has eclipsed the sneaker sales of Reebok and addidas. That surprised me for a minute, but not when you look deeper at the roster of athletes it has assembled. Dwayne Wade, Carmelo Anthony, and Chris Paul are arguably the [...]
Filed under: Uncategorized | Tagged: NBA, Jordan Brand, Carmelo Anthony, sports marketing, Nike, Dwayne Wade, Michael Jordan, shoe deals | Leave a Comment »
Posted on November 10, 2009 by mjsenno
Earlier this year the NBA became the first league to officially hand over local digital rights to its teams and local media providers, contrary to the tight control that MLBAM has kept over local rights. After no movement last season, and a trial run by the Yankees and Padres during baseball, the Sixers and Blazers [...]
Filed under: Uncategorized | Tagged: cable networks, Comcast, CSN, NBA, Portland Trailblazers, RSN, sports media, streaming media | 4 Comments »
Posted on November 6, 2009 by mjsenno
Rumors surfaced last year, following the NBA partnership with Turner about a compromise of lower affiliate fees for expanded coverage on Time Warner Cable. It made sense given the Turner relationship, and as I continue to harp on, is critical as league-owned networks near a make or break tipping point.
In advance of last week’s Opening [...]
Filed under: Uncategorized | Tagged: ESPN, leagues, NBA, NBA TV, sports media, TNT, Turner | Leave a Comment »
Posted on October 26, 2009 by mjsenno
Without debate football is the most popular sport in this country, though in some parts college may edge out the pros, on the whole the NFL stands atop the perch. Many factors contribute to its popularity – the shorter schedule makes it easier for fans to follow and each game more meaningful, the hitting and [...]
Filed under: Uncategorized | Tagged: expansion, fantasy sports, gambling, London, NFL, sports marketing, UFL, UK | Leave a Comment »
Posted on October 19, 2009 by mjsenno
A few weeks ago the NHL dropped the puck on its new season, which many of you may have missed. Even those who watch hockey might not know opening weekend took place in Helsinki and Stockholm. Another misguided, failed business move by the league, though I can’t say what they failed at since its not [...]
Filed under: Uncategorized | Tagged: NHL, OPening Weekend, sports marketing, sports media, Sweden | Leave a Comment »
Posted on October 15, 2009 by mjsenno
Last week’s SBJ cover story on the state of Detroit’s sports teams battling through the recession further illuminates how hard the recession has hit that part of the country. Sports teams are the least of Detroit’s problems, yet they remain one of the few refuges for an area fraught with unemployment and failing businesses.
Three key [...]
Filed under: Uncategorized | Tagged: Detroit, Detroit Lions, Detroit Pistons, Detroit Red Winds, Detroit Tigers, economy, MLB, NBA, NFL, NHL, recession, revenue sharing | Leave a Comment »
Posted on October 12, 2009 by mjsenno
Nobody can debate the power of fantasy sports and the value of the marketplace, currently dominated by football. Following typical economics, as customers showed their appetite for more fantasy, competitors have flooded the market with countless products, each claiming a different fantasy experience, or unique prizes. In the end, most of the products are similar [...]
Filed under: Uncategorized | Tagged: CBS, CBS Interactive, ESPN, fantasy sports, MLB, NBA, NFL, RSN, teams | Leave a Comment »
Posted on October 9, 2009 by mjsenno
MLBAM announced a deal with Turner and Fox to offer a postseason version of its popular live streaming video package. I’ve read a few comments describing confusion over adding another product to the myriad of permutations that MLBAM already offers, but this should be a case study on monetizing digital content.
MLBAM is taking its valuable [...]
Filed under: Uncategorized | Tagged: digital distribution, digital media, Fox, live streaming, MLB, MLBAM, TBS, Turner | Leave a Comment »
Posted on October 6, 2009 by mjsenno
I promise this is the last Phoenix Coyotes-Jim Balsillie focused blog, but with the verdict in and Balsillie’s bid rejected, I’m curious what the NHL and its owners achieved. Keeping Balsillie out was a major victory for owners across all major sports, since it maintains the cartel type control within each league, however the NHL [...]
Filed under: Uncategorized | Tagged: Jim Balsillie, leagues, NHL, ownership, Phoenix Coyotes, Versus | Leave a Comment »