You Tube Ad Selection Could Unlock Online Advertising Value

By giving users the option to choose which ad they prefer to see, and allowing them to pick pre-roll or in-stream, You Tube is one of the pillars of digital media into digital advertising – interactivity. My only question is what took so long.
Content providers and social media mavens preach about the user controlling their [...]

Two Major Digital Deals Accelerate Live Sports Streaming Issue Into Forefront

This week ESPN struck a deal with MLBAM  for additional mobile and online video highlights, the ability to sell content through iTunes, and most importantly, rights to stream its national telecasts via ESPN360. Only days earlier the NBA authorized teams to stream games online in their local market, a first for any major sport. Both [...]

Criticism of Nike Unjustified

Nike responded to public outcry about homophobic undertones in its recent ad campaign for Hyperdunk shoe, by pulling a series of ads posted around New York that show a player’s head between a dunker’s legs as he leaps over the player with the new Nike shoes. It’s the latest episode in an overly public correct [...]

On-Field Sponsorships Not The Answer For Major Sports

Four years after Major League Baseball launched an ill-conceived plan with Paramount to promote the Spiderman movie by putting the movie logo on the three bases of each major league stadium for an entire that almost gave baseball purists a coronary before it was canceled, MLB found a new, creative way to integrate a sponsor. [...]

Advertisers Follow Viewers to the Web

Friday the Washington Post reports earned $4.83 in advertising per online viewer for the recently completed NCAA basketball tournament, compared to $4.12 for each television viewer during the tournament. This  revelation should calm broadcasters who have struggled with putting their most valuable television properties online, either live or in close proximity to debuting on the [...]