NBA Superstars Talk Euroleague, Send Message To Stern

Josh Childress is one thing, LeBron James is a completely different story. Following Childress’ unprecedented move for an American player in his prime years signing to play in Europe, James and fellow current NBA royalty Kobe Bryant and Carmelo Anthony openly welcomed the possibility of playing in Europe when they become free agents.
All three players [...]

Criticism of Nike Unjustified

Nike responded to public outcry about homophobic undertones in its recent ad campaign for Hyperdunk shoe, by pulling a series of ads posted around New York that show a player’s head between a dunker’s legs as he leaps over the player with the new Nike shoes. It’s the latest episode in an overly public correct [...]

WNBA Outdoor Game: A Missed Opportunity

When the WNBA planned an outdoor game, only days after the NBA solidified an outdoor game for their pre-season, the league had big exposure and big sponsorship dollars on its mind. Staging these events is part of marketing the league – build brand awareness, generate revenue. Did you even know the game was held yesterday?
Hosted [...]

OKC Basketball Club Faces Franchise Altering Decision

Now that Clay Bennett has officially spurned Seattle, and has his club in Oklahoma City, it’s time to make a team. Over the next few weeks Bennett will have a staff work with a mjor shoe and apparel company to create the team’s indentity. Don’t underestimate the importance. Team logos and names speak to the [...]

Poor Timing for IU

Scout.com reports that Indiana University reached an eight year extension with adidas for $21M to remain the official outfitter for all teams and coaches at the school. At $2.6M per year, the contract is an annual increase of $500k over the previous four year deal.
While lucrative, the deal comes on the heels of the Kelvin [...]

Advertisers Follow Viewers to the Web

Friday the Washington Post reports earned $4.83 in advertising per online viewer for the recently completed NCAA basketball tournament, compared to $4.12 for each television viewer during the tournament. This  revelation should calm broadcasters who have struggled with putting their most valuable television properties online, either live or in close proximity to debuting on the [...]