NFL Should Look Within To Expand Fan Base

Nike signing Jets QB Mark Sanchez to a 4-year deal is only be a footnote this week, but years down the road it may become a seminal moment in NFL marketing, the first deal for someone that could become its most marketable player. The teams threw the league a bone with this one, putting a [...]

NBA Draft Picks Should Temper Marketing Expectations

The Washington Post reports Ty Lawson is preparing to embark on a marketing program to generate awareness and eventually lead to sponsorship deals. It actually sounds as though Lawson and his team have put together a thorough, well thought out personal marketing plan for the former UNC point guard that involves a logo, social network [...]

Bills Toronto Deal Makes Sense Despite Preseason Problem

If this was any other sport, the Bills would already be playing in another city in a new stadium, or finish near last place each year. The best revenue sharing deal of the four major leagues keeps teams like Buffalo financially afloat, while preventing a Pittsburgh Pirates or Kansas City Royals situation. However, in a [...]

Favre Pushing the Limits of Overconsumption

Will he play or stay retired? Will Favre report to Green Bay or wait out a trade? He’s flying on his private jet from Mississippi. Wait, no, he’s go back home. For weeks the American public was inundated with Brett Favre news, even when there was none. ESPN staked out Packers camp just to say [...]

Nets Continue Innovative Marketing at Izod Center

Arguably the worst professional sports arena today, the Izod Center at the New Jersey Meadowlands, continues to lure sponsors with creative sponsorship packages from NJ Nets Sports and Entertainment. Brett Yormark, marketing wiz of the New Jersey Nets, who secured a post-season sponsor for a team that failed to make the playoffs, now introduces highway [...]

A More Effective Ticket Promotion Than Giveaways

Research shows that not even new ballparks can sell tickets after a year or two if team’s don’t perform. Winning sells tickets, which makes the marketing and ticket sales jobs at the Pirates, Royals, Reds, and other perennial non-playoff contenders, among the most difficult in sports. Filling up Yankee Stadium in its final season with [...]

WNBA Outdoor Game: A Missed Opportunity

When the WNBA planned an outdoor game, only days after the NBA solidified an outdoor game for their pre-season, the league had big exposure and big sponsorship dollars on its mind. Staging these events is part of marketing the league – build brand awareness, generate revenue. Did you even know the game was held yesterday?
Hosted [...]

OKC Basketball Club Faces Franchise Altering Decision

Now that Clay Bennett has officially spurned Seattle, and has his club in Oklahoma City, it’s time to make a team. Over the next few weeks Bennett will have a staff work with a mjor shoe and apparel company to create the team’s indentity. Don’t underestimate the importance. Team logos and names speak to the [...]

Inject Interest Back Into The Derby: Integrate Community and Sponsors

News circulated late this week that batches of empty seats remain on sale for Monday’s Home Run Derby at Yankee Stadium, despite baseball stating that the event is sold out. Especially with the ultra-inflated prices of this year’s All-Star week festivities, why would 55,000 people want to buy through the roof to watch a handful [...]

Digital Industry Moving Slow on Wireless

Of all the breakthrough technologies driving digital media, wireless should be at the forefront. Consider that almost every family in the US has a cell phone (84% of households, over 250 million people). You can’t go anywhere, stadiums, subways, schools, sidewalks, movie theaters, cars, without seeing people, young and old, using cell phones. Text messaging, [...]