Posted on October 15, 2009 by mjsenno
Last week’s SBJ cover story on the state of Detroit’s sports teams battling through the recession further illuminates how hard the recession has hit that part of the country. Sports teams are the least of Detroit’s problems, yet they remain one of the few refuges for an area fraught with unemployment and failing businesses.
Three key [...]
Filed under: Uncategorized | Tagged: Detroit, Detroit Lions, Detroit Pistons, Detroit Red Winds, Detroit Tigers, economy, MLB, NBA, NFL, NHL, recession, revenue sharing | Leave a Comment »
Posted on October 12, 2009 by mjsenno
Nobody can debate the power of fantasy sports and the value of the marketplace, currently dominated by football. Following typical economics, as customers showed their appetite for more fantasy, competitors have flooded the market with countless products, each claiming a different fantasy experience, or unique prizes. In the end, most of the products are similar [...]
Filed under: Uncategorized | Tagged: CBS, CBS Interactive, ESPN, fantasy sports, MLB, NBA, NFL, RSN, teams | Leave a Comment »
Posted on October 9, 2009 by mjsenno
MLBAM announced a deal with Turner and Fox to offer a postseason version of its popular live streaming video package. I’ve read a few comments describing confusion over adding another product to the myriad of permutations that MLBAM already offers, but this should be a case study on monetizing digital content.
MLBAM is taking its valuable [...]
Filed under: Uncategorized | Tagged: digital distribution, digital media, Fox, live streaming, MLB, MLBAM, TBS, Turner | Leave a Comment »
Posted on September 18, 2009 by mjsenno
Multiple sources report that Tom Hicks has borrowed at least $15mm from MLB to cover operational expenses this year. Though Hicks has tried to position it as essentially short-term revolving credit, given the dreary state of Hicks’ personal finances, plus the amount he has tied up in illiquid assets (mainly other sports franchises), this loan [...]
Filed under: Uncategorized | Tagged: Citi, finance, MLB, Phoenix, Phoenix Coyotes, salary cap, Texas Rangers, Tom Hicks | Leave a Comment »
Posted on September 15, 2009 by mjsenno
In this blog, I’ve previously lauded the Cleveland Indians for cross-marketing deals with the Browns and creating ancillary revenue streams by hosting dinners on the field and additional events outside the game. However, after the Tribe recently announced another cross-marketing deal, this time with the Blue Jackets, a few weeks after owner Charles Dolan claimed [...]
Filed under: Uncategorized | Tagged: MLB, tickets, ticket sales, Cleveland Indians, sports marketing, San Diego Padres, Columbus Blue Jackets, cross-marketing | Leave a Comment »
Posted on August 30, 2009 by mjsenno
SBJ last week did a cover story on the upcoming CBA negotiations for the four major sports, each whose contract expires in a different quarter in 2011, making 2010 a big year for negotiations. Less linked to the big four, but still worth watching, MLS enters what could become a ground changing CBA negotiation this [...]
Filed under: Uncategorized | Tagged: CBA, lock-out, MLB, NBA, NHL, revenue sharing, salary cap, strike, television contracts | Leave a Comment »
Posted on August 23, 2009 by mjsenno
Strasburg set the contract record for a draft pick, no matter what way you slice it, but it’s the overall trend that raises more concern. Strasburg could very well become the A-Rod of this generation of draft picks, or the Brien Taylor, either way he is one player. For a minute, let’s set aside the [...]
Filed under: Uncategorized | Tagged: MLB, free agents, player contracts, revenue sharing, MLB draft, salary cap, CBA, Stephen Strasburg | Leave a Comment »
Posted on August 22, 2009 by mjsenno
“Watch the Yankees when you’re locked out of your house?” I know that’s not the first thought when I’m locked out, it’s a distant second, with everything else behind gaining entry! Yet, that is how YES Network is pushing their product to the market place.
When the Yankees, YES, and MLBAM announced the first live in-market [...]
Filed under: Uncategorized | Tagged: cable, digital media, live streaming, MLB, New York Yankees, sports marketing, YES Network | 2 Comments »