Posted on June 10, 2009 by mjsenno
NBC ended what had become a tradition for many teams during Stanley Cup road games, hosting a viewing party at the team’s arena, when it prohibited Detroit from holding one during Game Six of the Stanley Cup in Pittsburgh. NBC didn’t comment, but its clearly an attempt to protect its ratings, and the NHL did [...]
Filed under: Uncategorized | Tagged: Detroit Red Wings, NBC, NHL, Nielsen, Pittsburgh Penguins, Ratings, Stanley Cup, television ratings, viewing, viewing party | Leave a Comment »
Posted on May 21, 2008 by mjsenno
For a league that missed an entire season due to labor strife only three years ago, and already sat on the periphery of American sports prior to that, the NHL is thriving. Attendance is up, ratings are soaring, particularly in this season’s playoffs, now reports say league revenue is at an all-time high. The Stanley [...]
Filed under: Uncategorized | Tagged: Detroit Red Wings, marketing, merchandise, NBA, NBC, NHL, Pittsburgh Penguins, Playoffs, Ratings, Sidney Crosby, Stanley Cup, tv | Leave a Comment »
Posted on April 29, 2008 by mjsenno
Many fans living outside the local market of their favorite teams continue to ask that same question during weeknight games. Overtime playoff hockey, perhaps the most exciting part of sports, a concept the NHL should market like crazy in the US. Yet domestic viewers without the NHL PPV package missed out on the exciting overtime [...]
Filed under: Uncategorized | Tagged: Montreal Canadiens, NBC, NHL, NHL Online Network, NHL Playoffs, nhl.tv, Philadelphia Flyers, Playoffs, Ratings, sports marketing, sports media, Versus | Leave a Comment »
Posted on April 27, 2008 by mjsenno
Earlier this week UConn reached an agreement with Connecticut state legislators that allows the Huskies to enter a six-game football series against Notre Dame from 2011-2017 with the three Connecticut “home games” staged at Gillette Stadium in Foxboro, MA, or Giants Stadium in East Rutherford, NJ. The agreement scales down the original 10-game package where [...]
Filed under: Uncategorized | Tagged: 2008, 2009, 2011, college football, Gillette Stadium, Meadowlands, NBC, Notre Dame, Ratings, Rutgers, Rutgers Stadium, schedule, UConn, University of COnnecticut | 6 Comments »
Posted on April 18, 2008 by mjsenno
CNBC’s Darren Rovell wrote in his blog last week how the Masters is probably the most valued sports entity that tries not to make money (http://www.cnbc.com/id/24065180), citing the lack of sponsorships, reduced ticket sales, and limited merchandise. Going a step further, Augusta is missing unmatched opportunities to capitalize in digital media, both financially and expanding [...]
Filed under: Uncategorized | Tagged: CBS Sports, digital media, golf, Masters, mobile internet, mobile video, online video, Ratings, Tiger Woods, TV Coverage, wireless | Leave a Comment »