Natural Evolution of Advertising Hits Golf

ProBagAds might be changing how player sponsorship and advertising for golfers work. SBJ reports the company has released a golf bag with a built-in H-D, weatherproof digital display that can show advertisements, similar to the outdoor digital billboards that are growing in popularity. Tour player Michael Allen debuted the bag in August.
At a time when [...]

Nets Ticket Deal Defies Marketing Principles

Below is an adaption of the previous post with edits and more structured arguments:
Nobody will ever accuse Nets CEO Brett Yormark of lacking creativity or innovation. However, the recently announced “Match-Up” 10-game ticket plan raised eyebrows and drew some criticism. The plan bundles arguably the ten biggest draws on the Nets schedule – Lakers, Celtics, [...]

Nets Ticket Deal: Inappropriate or Innovative?

The Nets set off a buzz around NBA and sports marketing circles last week when they released the Match-Up ticket plan – 10 games against the NBA’s biggest attractions and 5 reversible jerseys with Nets player on one side and opposing superstar on the other side. Traditionalists didn’t know where to start, with promoting opposing [...]

Teams Not Adding Value, Exhibiting Innovation With Ticket Offers

Darren Rovell wrote this week that only a handful of teams immediately offered partial season ticket plans following the release of the full NBA schedule, a somewhat surprising revelation given the expected difficult ticket market projected for the upcoming season. It begs the question if teams are doing enough, and how risky is lowering prices [...]

NBA Warning Signals Premature

The NBA fired off the first Class of 2010 free agent salvo, one year before the festivities begin, with a warning about a lower salary cap. It’s SOP to issue a forecast in the annual league memo, and it’s obvious where the warning stems from, but these projections seem premature.
Flash back to last year, same [...]

Can Advertisers Digg It?

Digg’s announcement last week that it will launch Digg Ads, handing over control of advertisements to the users is more than the latest idea in online advertising – it’s the start of a paradigm shift.
I have a few ideas on where I’d like to see web advertising go towards in order to close the gap [...]

Nets Trade Opens Doors

When New Jersey acquired Yi Jianlian from Milwaukee (with Bobby Simmons) for franchise stalwart Richard Jefferson last week, the trade achieved a lot more than clear up cap space for the Lebron chase in 2010. Yi becomes the first Chinese born NBA player in the heavily Chinese populated New York City area. If Yi can [...]

Stadiums Not the Answer To Save A Franchise

As Tampa Bay and Florida petition for new Major League stadiums, claiming it’s the only way for their respective franchises to generate the revenue to compete, both teams need to reevaluate the misconception that a new stadium alone will lead to increased attendance.

Of the 9 teams that opened new stadiums since 2000, each team benefited [...]

Advertisers Follow Viewers to the Web

Friday the Washington Post reports earned $4.83 in advertising per online viewer for the recently completed NCAA basketball tournament, compared to $4.12 for each television viewer during the tournament. This  revelation should calm broadcasters who have struggled with putting their most valuable television properties online, either live or in close proximity to debuting on the [...]