OptionIt Allows Teams to Combat Secondary Market

Last week OptionIt, a ticket futures marketplace, inked the Boston Celtics to a pilot deal, their most high profile team yet. It’s a small deal – only 15 games and a handful of seats at each game, but it’s a direction more teams need to seriously assess, given the amount of value they currently relinquish [...]

New Ticket Offers: Innovative or Another Reason to Worry?

In this blog, I’ve previously lauded the Cleveland Indians for cross-marketing deals with the Browns and creating ancillary revenue streams by hosting dinners on the field and additional events outside the game. However, after the Tribe recently announced another cross-marketing deal, this time with the Blue Jackets, a few weeks after owner Charles Dolan claimed [...]

Teams Not Adding Value, Exhibiting Innovation With Ticket Offers

Darren Rovell wrote this week that only a handful of teams immediately offered partial season ticket plans following the release of the full NBA schedule, a somewhat surprising revelation given the expected difficult ticket market projected for the upcoming season. It begs the question if teams are doing enough, and how risky is lowering prices [...]

Cowboys Prove Ticket Demand Still Exists – At the Right Price

…and that price is different in every city for every team at every stadium. The Cowboys are the team in Dallas. Though the Mavs sell out and the Stars usually do well, the Cowboys headline that city. Jones built a palace, charged the highest prices around – $16-150k per PSL as reported by SBJ – [...]

Smart Trend: Intra-City Team Business Partnerships

It makes so much sense you wonder why it didn’t happen sooner. Yet, its still an odd pairing that could be viewed as befriending the competition. Last week in Cleveland, the Indians and Browns announced a ticket partnership to bundle suite sales for baseball and football games into a few select packages. That followed the [...]

Tampa Rays Attendance Just Fine

Not many teams win a division and finish in the bottom five in attendance in the same season. Tampa Bay is on pace to do that – and they should be ecstatic with the numbers. Rome was not built in a day – Rays fans can attest to that. Using average per game attendance and [...]

Inject Interest Back Into The Derby: Integrate Community and Sponsors

News circulated late this week that batches of empty seats remain on sale for Monday’s Home Run Derby at Yankee Stadium, despite baseball stating that the event is sold out. Especially with the ultra-inflated prices of this year’s All-Star week festivities, why would 55,000 people want to buy through the roof to watch a handful [...]

Wins Drive Baseball Attendance, Not Ballparks

Keep an eye on the attendance situation in Washington, the only Major League Baseball team to open a new ballpark this season. They opened the stadium to a packed house on National Television – after begging ESPN to air the game – with the President on hand. Due to a scheduling quirk the Nats did [...]