Poor Timing for IU

Scout.com reports that Indiana University reached an eight year extension with adidas for $21M to remain the official outfitter for all teams and coaches at the school. At $2.6M per year, the contract is an annual increase of $500k over the previous four year deal.

While lucrative, the deal comes on the heels of the Kelvin Sampson scandal, which is still sure to garner negative attention when the NCAA convenes in June, or if Sampson makes headline by accepting an NCAA job. Tom Crean takes over a decimated roster, losing its two star players, and multiple other contributors to graduation, the NBA, transfer, and discipline. With the school’s most valuable athletic asset reeling, destined for at least a year or two of rebuilding, how much, if anything, did that cost IU at the negotiating table?

Michigan garnered about $8M per year, if you include its signing bonus, Notre Dame rakes in $6M per year from adidas. IU is considered one of college basketball’s crown jewels because of its rich history, but its recent struggles on the court and controversies with each of its last two coaches have tainted the program, knocking it down in popularity and national prominence. Instead of basketball’s version of Notre Dame, a great name struggling on the field, Indiana’s contract closely matches Nebraska, a former powerhouse struggling on and off the field. Ironically, both schools bring new coaches, and renewed hope to their cornerstone programs this year. Unfortunately, it will not recover the few million Indiana may have left at the table.


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