Create the College Football MLB Stadium Tour

The NHL crafted a regular season event with the Winter Classic, MLB and the NBA have All-Star games, the NFL and MLB have taken the show on the road to play overseas, college football has an opportunity to ratchet things up in the regular season that has started to take form.

Grant it college football has fewer issues selling regular season tickets than do teams in most other sports due to the much shorter season (less supply), general football interest, and passion for school spirit. However, new revenue opportunities always exist. I propose the NCAA consider an MLB Stadium tour. Two possibilities – select a weekend and host a game in each region at a major MLB park, or make it a season-long entrenchment with one game played each weekend in an MLB Park around the country. It could be one game per conference, or one game per region between two non-conference rivals, or geographic rivals.

Notre Dame signing to play at Yankee Stadium is the start. Fenway Park for a BC rivalry game, Dodger Stadium for USC or UCLA, the new outdoor Minnesota Stadium for one of those funny trophies Minnesota plays for against Michigan or Wisconsin. Yes, less capacity could mean less ticket revenue, but if prices accordingly it could even out. The conferences (as an alliance, similar to the BCS) could sell the rights to the Stadium Tour independent of other TV contracts to bolster media revenue, they could sell a sponsorship for the event and come up with a number of creative, integrative activations in each market. For the NCAA and the schools at large, it’s a brand extension opportunity into the heart of the biggest media markets, some of which are dominated by professional teams and lack a strong college presence. Despite its wild popularity and success, without a strong hold in all of the Top 10 media markets, the NCAA still has room to grow. Besides sponsorship and TV money, this initiative could boost merchandise sales for schools, elevate key TV ratings during bowl season, which have stumbled slightly in recent years (possibly due to the BCS), and in general make the sport more valuable.

Something consider at least consider.

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